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Goalscorers

[edit]

South African winger Siphiwe Tshabalala was the first player to score a goal in the competition, in their 1–1 draw against Mexico, the opening game of the tournament. Danish defender Daniel Agger was credited with the first own goal of the tournament, in his side's 2–0 loss to the Netherlands. Argentine striker Gonzalo Higuaín was the only player to score a hat-trick in the tournament, in Argentina's 4–1 win over South Korea, the match where the second and last own goal was scored.[93] It became the 49th World Cup hat-trick in the history of the tournament.

Spain set a new record for the fewest goals scored by a World Cup-winning team, with eight.[90] The previous record low was 11, set by Brazil in 1994, England in 1966,[90] and Italy in 1938.[94] Spain had the fewest goalscorers for a champion as well (three – Villa with five goals, Iniesta with two and Puyol with one).[68] They also had the fewest goals conceded for a champion (2), equal with Italy (2006) and France (1998). Spain's victory marked the first time that a team won the World Cup without conceding a goal in the knockout stage.[88]

The four top scorers in the tournament had five goals each. All of the four top scorers also came from the teams that finished in the top four, Spain, the Netherlands, Germany, and Uruguay. The Golden Boot went to Thomas Müller of Germany who had three assists, compared to one for the three others. The Silver Boot went to David Villa of Spain, who played a total of 635 minutes, and the Bronze Boot to Wesley Sneijder of the Netherlands, who played 652 minutes. Diego Forlán of Uruguay had five goals and one assist in 654 minutes. A further three players scored four goals.[95]

Only 145 goals were scored at South Africa 2010, the lowest of any FIFA World Cup since the tournament switched to a 64-game format. This continued a downward trend since the first 64-game finals were held 12 years earlier, with 171 goals at France 1998, 161 at Korea/Japan 2002 and 147 at Germany 2006.[68]

5 goals

4 goals

3 goals

2 goals

1 goal

1 own goal

Discipline

[edit]

28 players were suspended after being shown two consecutive yellow cards (13 players), a single red card (8 players), or a yellow card followed by a red card (7 players).

Final standings

[edit]

Shortly after the final, FIFA issued a final ranking of every team in the tournament. The ranking was based on progress in the competition, overall results and quality of the opposition. All 32 teams are ranked based on criteria which have been used by FIFA. The final ranking was as follows:[96]

RTeamGPldWDLGFGAGDPts.
1 SpainH760182+618
2 NetherlandsE7601126+618
3 GermanyD7502165+1115
4 UruguayA7322118+311
Eliminated in the quarter-finals
5 ArgentinaB5401106+412
6 BrazilG531194+510
7 GhanaD522154+18
8 ParaguayF513132+16
Eliminated in the round of 16
9 JapanE421142+27
10 ChileH420235−26
11 PortugalG412171+65
12 United StatesC41215505
13 EnglandC412135−25
14 MexicoA411245−14
15 South KoreaB411268−24
16 SlovakiaF411257−24
Eliminated in the group stage
17 Ivory CoastG311143+14
18 SloveniaC31113304
19  SwitzerlandH31111104
20 South AfricaA311135−24
21 AustraliaD311136−34
22 New ZealandF30302203
23 SerbiaD310223−13
24 DenmarkE310236−33
25 GreeceB310225−33
26 ItalyF302145−12
27 NigeriaB301235−21
28 AlgeriaC301202−21
29 FranceA301214−31
30 HondurasH301203−31
31 CameroonE300325−30
32 North KoreaG3003112−110

Awards

[edit]

Main awards

[edit]
Golden Ball[97]
#PlayerVotes
1stUruguay Diego Forlán23.4%
2ndNetherlands Wesley Sneijder21.8%
3rdSpain David Villa16.9%

All-Star Team

[edit]

FIFA released an All-Star Team based on the Castrol performance index in its official website.[99]

GoalkeeperDefendersMidfieldersForwards

Germany Manuel Neuer

Germany Philipp Lahm
Spain Joan Capdevila
Spain Carles Puyol
Spain Sergio Ramos

Netherlands Mark van Bommel
Germany Thomas Müller
Netherlands Wesley Sneijder
Spain Sergio Busquets

Spain David Villa
Uruguay Luis Suárez

Dream Team

[edit]

For the first time, FIFA published a Dream Team decided by an online public vote. People were invited to select a team (in a 4–4–2 formation) and best coach; voting was open until 23:59 on 11 July 2010,[100] with entrants going into a draw to win a prize.

Six of the eleven players came from the Spanish team, as did the coach. The remainder of the team comprised two players from Germany, and one each from Brazil, the Netherlands and Uruguay.[101][102]

GoalkeeperDefendersMidfieldersForwards

Spain Iker Casillas

Germany Philipp Lahm
Spain Sergio Ramos
Spain Carles Puyol
Brazil Maicon

Spain Xavi
Germany Bastian Schweinsteiger
Netherlands Wesley Sneijder
Spain Andrés Iniesta

Spain David Villa
Uruguay Diego Forlán

Marketing

[edit]
A Spain shirt from 2014, autographed by members of the 2010 World Cup-winning squad, on display in Madrid

Sponsorship

[edit]

The sponsors of the 2010 World Cup are divided into three categories: FIFA Partners, FIFA World Cup Sponsors and National Supporters.[103][104][105][106]

FIFA partnersFIFA World Cup sponsorsNational supporters

Vuvuzelas

[edit]
Main article: Vuvuzela
A man sounding a vuvuzela

The 2010 finals amplified international public awareness of the vuvuzela, a long horn blown by fans throughout matches.[133][134][135][136] Many World Cup competitors complained about the noise caused by the vuvuzela horns, including France's Patrice Evra, who blamed the horns for the team's poor performance.[137] Other critics include Lionel Messi, who complained that the sound of the vuvuzelas hampered communication among players on the pitch,[138] and broadcasting companies, which complained that commentators' voices were drowned out by the sound.[139]

Others watching on television complained that the ambient audio feed from the stadium contained only the sounds of the vuvuzelas with the usual sounds of people in the stands drowned out.[140][141] A spokesperson for ESPN and other networks said that they were taking steps to minimise the ambient noise on their broadcasts.[142] The BBC also investigated the possibility of offering broadcasts without vuvuzela noise.[143]

Symbols

[edit]

Mascot

[edit]
Main article: Zakumi

The official mascot for the 2010 World Cup was Zakumi, an anthropomorphised African leopard with green hair, presented on 22 September 2008. His name came from "ZA" (the international abbreviation for South Africa) and the term kumi, which means "ten" in various African languages.[144] The mascot's colours reflected those of the host nation's playing strip – yellow and green.

Match ball

[edit]
Main article: Adidas Jabulani

The match ball for the 2010 World Cup, manufactured by Adidas, was named the Jabulani, which means "bringing joy to everyone" in Zulu. It was the 11th World Cup match ball made by the German sports equipment maker; it featured 11 colours, representing each player of a team on the pitch and the 11 official languages of South Africa.[145][146] A special match ball with gold panels, called the Jo'bulani, was used at the final in Johannesburg.

The ball was constructed using a new design, consisting of eight thermally bonded, three-dimensional panels. These were spherically moulded from ethylene-vinyl acetate (EVA) and thermoplastic polyurethanes (TPU). The surface of the ball was textured with grooves, a technology developed by Adidas called GripnGroove[147] that was intended to improve the ball's aerodynamics. The design received considerable academic input, being developed in partnership with researchers from Loughborough University, United Kingdom.[148] The balls were made in China, using latex bladders made in India, thermoplastic polyurethane-elastomer from Taiwan, ethylene vinyl acetate, isotropic polyester/cotton fabric, and glue and ink from China.[149]

Some football stars complained about the new ball, arguing that its movements were difficult to predict.[150] Brazilian goalkeeper Júlio César compared it to a "supermarket" ball that favored strikers and worked against goalkeepers.[151] Argentinian coach Diego Maradona said: "We won't see any long passes in this World Cup because the ball doesn't fly straight."[152] However, a number of Adidas-sponsored[153][154][155] players responded favourably to the ball.

Music

[edit]
Main article: Listen Up! The Official 2010 FIFA World Cup Album

The official song of the 2010 World Cup "Waka Waka (This Time for Africa)", was performed by the Colombian singer Shakira and the band Freshlyground from South Africa, and is sung in both English and Spanish.[156] The song is based on a traditional African soldiers' song, "Zangalewa".[157] Shakira and Freshlyground performed the song at the pre-tournament concert in Soweto on 10 June. It was also sung at the opening ceremony on 11 June and at the closing ceremony on 11 July.

The official mascot song of the 2010 World Cup was "Game On".

The official anthem of the 2010 World Cup was "Sign of a Victory" by R. Kelly with the Soweto Spiritual Singers, which was also performed at the opening ceremony.

Event effects

[edit]
A FIFA World Cup Trophy Tour aeroplane, sponsored by Coca-Cola. (2010)
Main article: 2010 FIFA World Cup event effects

Social

[edit]

Tournament organiser Danny Jordaan dismissed concerns that the attack on the Togo national team which took place in Angola in January 2010 had any relevance to the security arrangements for the World Cup.[158] There were also reports of thefts against visitors to the country for the World Cup. Tourists from China, Portugal, Spain, South Korea, Japan and Colombia had become victims of crime.[159] On 19 June after the match between England and Algeria, a fan was able to break through the FIFA-appointed security staff at Green Point stadium and gain access to the England team dressing room. The breach took place shortly after Prince William and Prince Harry had left the room. The trespasser was then released before he could be handed over to the Police. The Football Association lodged a formal complaint with FIFA and demanded that security be increased.[160]

Resettlement and eviction

[edit]
A police patrol in Blikkiesdorp, a settlement for the evicted

As with many "hallmark events" throughout the world,[161] the 2010 FIFA World Cup has been connected to evictions,[162][163][164][165][166] which many claim are meant to 'beautify the city', impress visiting tourists, and hide shackdwellers. On 14 May 2009, the Durban-based shack-dwellers' movement Abahlali baseMjondolo took the KwaZulu-Natal government to court over their controversial Elimination and Prevention of Re-Emergence of Slums Act, meant to eliminate slums in South Africa and put homeless shackdwellers in transit camps in time for the 2010 World Cup.[167][168]

Another prominent controversy surrounding preparations for the World Cup was the N2 Gateway housing project in Cape Town, which planned to remove over 20,000 residents from the Joe Slovo Informal Settlement along the busy N2 Freeway and build rental flats and bond-houses in its place in time for the 2010 World Cup.[169] NGOs, international human rights organisations, and the Anti-Eviction Campaign have publicly criticised the conditions in Blikkiesdorp and said that the camp has been used to accommodate poor families evicted to make way for the 2010 World Cup.[166][170][171][172]

However some have argued that evictions are ordinarily common in South Africa and that in the lead up to the tournament many evictions were erroneously ascribed to the World Cup.[173]

Economy

[edit]

Some groups experienced complications in regards to scheduled sporting events, advertising, or broadcasting, as FIFA attempted to maximise control of media rights during the Cup. Affected parties included an international rugby union Test match, a South African airline and some TV networks, all of whom were involved in various legal struggles with World Cup organisers.[174][175][176]

During the tournament, group ticket-holders who did not utilise all their allotted tickets led to some early-round matches having as many as 11,000 unoccupied seats.[177]

While the event did help to boost the image of South Africa, it turned out to be a major financial disappointment.[178] Construction costs for venues and infrastructure amounted to £3 billion (€3.6 billion), and the government expected that increased tourism would help to offset these costs to the amount of £570 million (€680 million). However, only £323 million (€385 million) were actually taken in as 309,000 foreign fans came to South Africa, well below the expected number of 450,000.[178]

Local vendors were prohibited from selling food and merchandise within a 1.5 kilometre radius of any stadium hosting a World Cup match. For a vendor to operate within the radius, a registration fee of R60,000 (approximately US$7,888 or €6,200) had to be paid to FIFA. This fee was out of most local vendors' reach, as they are simple one-man-operated vendors. This prevented international visitors from experiencing local South African food. Some local vendors felt cheated out of an opportunity for financial gain and spreading South African culture in favour of multinational corporations.[179]

FIFA president Sepp Blatter declared the event "a huge financial success for everybody, for Africa, for South Africa and for FIFA," with revenue to FIFA of £2.24 billion (€2 billion).[180]

Quality

[edit]

In a December 2010 Quality Progress, FIFA President Blatter rated South Africa's organisational efforts a nine out of 10 scale, declaring that South Africa could be considered a plan B for all future competitions. The South African Quality Institute (SAQI) assisted in facility construction, event promotion, and organisations. The main issue listed in the article was lack of sufficient public transportation.[181]

Media

[edit]

Broadcasting

[edit]
Main article: 2010 FIFA World Cup broadcasting rights
Production set of the FIFA international broadcast centre during the event

The 2010 FIFA World Cup was expected to be the most-watched television event in history.[182] Hundreds of broadcasters, representing about 70 countries, transmitted the Cup to a TV audience that FIFA officials expect to exceed a cumulative 26 billion people, an average of approximately 400 million viewers per match. FIFA estimated that around 700 million viewers would watch the World Cup final.[183]

New forms of digital media have also allowed viewers to watch coverage through alternative means. "With games airing live on cell phones and computers, the World Cup will get more online coverage than any major sporting event yet," said Jake Coyle of the Associated Press.[184]

In the United States, ABC, ESPN, and ESPN2 averaged a 2.1 rating, 2,288,000 households and 3,261,000 viewers for the 64 World Cup games. The rating was up 31 percent from a 1.6 in 2006, while households increased 32 percent from 1,735,000 and viewers rose from 2,316,000. The increases had been higher while the US remained in the tournament. Through the first 50 games, the rating was up 48 percent, households increased 54 percent and viewers rose 60 percent. Univision averaged 2,624,000 viewers for the tournament, up 17 percent, and 1,625,000 households, an increase of 11 percent.[185] An executive of the Nielsen Company, a leading audience research firm in the US, described the aggregate numbers for both networks' coverage of the match between the United States and Ghana as "phenomenal".[186] Live World Cup streaming on ESPN3.com pulled in some of the largest audiences in history, as 7.4 million unique viewers tuned in for matches. In total, ESPN3.com generated 942 million minutes of viewing or more than two hours per unique viewer. All 64 live matches were viewed by an average of 114,000 persons per minute. Most impressive were the numbers for the semi-final between Spain and Germany, which was viewed by 355,000 people per minute, making it ESPN3.com's largest average audience ever.[187]

Filming

[edit]

Sony technology was used to film the tournament. 25 of the matches were captured using 3D cameras.[188] Footage was captured in 3D through Sony's proprietary multi-image MPE-200 processors, housed in specially designed 3D outside broadcast trucks.[189] It supplied its flagship HDC-1500 cameras as well as its new HDC-P1 unit, a compact, point-of-view (POV)-type camera with 3, 2/3-inch CCD sensors.[190] The 3D games were produced for FIFA by Host Broadcast Services.[191]

Video games

[edit]

In PlayStation Home, Sony released a virtual space based on the 2010 FIFA World Cup in the Japanese version of Home on 3 December 2009. This virtual space is called the "FevaArena" and is a virtual stadium of the 2010 FIFA World Cup, featuring different areas for events, a FIFA mini-game, and a shop with FIFA related content.[192]

On 27 April 2010, EA Sports released the official 2010 World Cup video game.[193]

FIFA Fan Fest

[edit]

FIFA expanded the FIFA Fan Fest, hosting in Sydney, Buenos Aires, Berlin, Paris, Rome, Rio de Janeiro, and Mexico City, as well as several venues around South Africa.[194] The Durban Fan Fest was the most popular in South Africa during the tournament followed by the Cape Town Fan Fest.[195]

See also

[edit]

References

[edit]
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